The ABC’s of Effective Internet Marketing
Now that the kids are back in school, it’s time for us to review the ABC’s of Affective Internet Marketing.
A is for Attractive Website. Does your website look inviting to prospective clients? Does it contain messages that resonate with their needs? If you needed an attorney and were looking at your firm’s website, would you want to call someone at the firm?
B is for Be Seen on the First Page of Google. If prospective clients don’t see your website listed on the first page of Google, your firm won’t be considered. 64% of the time, users don’t go past the first page of the search results. Firms appearing on the first page of Google through non-paid ads (which are the result of search engine optimization, or “SEO”) and those that have paid ads (those at the top and on the right hand side of Google’s search results pages) receive the vast majority of clicks (and prospective clients), while firms not appearing on the first page are usually not seen (or considered) by prospective clients.
Cis for Conversion. Once prospective clients visit your firm’s website, are they taking the next step and calling you? If not, your website may need a more effective call to action. Remember the goal is not to simply get prospective to the firm’s website, but to have those prospective clients pick up the phone and call you today
If your firm needs a refresher course in the Internet ABC’s, no worries, we can help. Call us today. *Extra Credit for practicing the ABC’s – new clients and substantial additional revenue.