Search Engine Optimization, or SEO, is the process of making changes and adjustments to websites and web pages which will result in higher search engine rankings for desired search terms. These changes include both “on-site” optimization and “off-site” optimization.
On-site optimization includes architecture changes, navigation changes, changes to Meta tags, content changes, and more. Off-site optimization includes various strategies such as link building that will increase the relevancy of you’re firm’s website for search engine ranking purposes.
Search engines don’t consider factors like the experience or expertise of a law firm’s attorneys in determining the rankings listed for a search.
As a result, it’s important to utilize all the optimization opportunities available so that your firm’s website scores well in the factors that are used for search engine rankings. Proper optimization leads to higher search engine rankings, and more traffic to your firm’s website from potential clients seeking the services offered by your firm.
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