Law Firm and Attorney Pay-Per Click (PPC) Marketing On Google, Yahoo! and Microsoft Bing
Every day people needing legal services search Google, Yahoo!, Microsoft Bing, and other search engines for the right attorney or law firm for their legal needs. Many of these indivuduals have never needed a lawyer’s services before, and don’t know which firm to choose.
While a website can serve as a great marketing tool for a law firm to highlight their practice areas, potential clients must first find the firm’s website in order for the law firm to be considered. Because over 60% of the time search engine users don’t go past the first page of the search results (and over 90% of the time they don’t go past the first three pages), it’s important that a law firm’s website appears on the first page of the search results to be considered by the prospective clients.
Pay-Per-Click Connects Prospective Clients Seeking Representation with Law Firms Offering the Desired Legal Services
Prospective clients needing legal representation enter keywords in search engines for their legal needs. Your firm’s pay-per-click advertisement is then shown on the search results pages, usually at the top of the page or to the right of the main search results. With PPC having a strong call to action, prospective clients click on the PPC ads and are taken to the law firm’s website for more information.
PPC Marketing Can Be One of the Most Cost-Effective Forms of Marketing for Law Firms
With PPC Marketing, law firms are only charged when their ad is clicked on by a prospective client and the client is then re-directed to the law firm’s website. The cost per click is based upon the demand for keywords, and can be as little as ten cents or less per click. Campaigns can be targeted to specific geographic areas, which further improves the quality of clicks and decreases costs for law firms.
Our Law Firm PPC Services for Attorneys
We create effective PPC campaigns on Google, Yahoo! and Microsoft Bing search engines. Once created, we show clients how to easily manage accounts, modify budgets, and make campaign changes. We also integrate Google Analytics into law firm websites so that attorneys can better measure the effectiveness of their pay-per-click account performance.
In some instances, law firms can target their ads to be shown on other websites without having to contact the website owner. Ads can consist of text ads, banner ads, and even video ads. If desired, we can create banner and other ads to be shown on third-party websites.
Our PPC Account services are provided on an hourly or fixed fee basis. Call or Contact Us Today for a Free Consultation to see how we can help you get started with PPC advertising.