Edward Flores, Esq.WordPrESQ is in the business of building law firm websites, but so is our competitor… How do we compare?
| Esquire Interactive | The Other Guys | |
| Customized Websites | Yes – all our websites are custom-built around your brand. | If by “custom” you mean change pictures and law firm names using one of our templates, then yes, we provide custom websites. |
| Adding New Website Pages | It’s easy, and you don’t need to know any website coding. | We’ll do it for you (and charge you $150/hour). |
| Custom Branding | We create an entire, fresh website look for firms, by creating a brand designed to resonate with clients. | Ummm…we’ll make your website any color you like. |
| Understanding Law Firm Website Branding | We wrote the book on it – The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development | If by “law firm website branding” you mean charging a lot of money to build websites for law firms, then, yes – we’re good at it. |
| Understanding Your Firm’s Services | Our founder and CEO personally works with all clients in developing the right and image. He served as a corporate and securities attorney for an AmLaw 250 firm, as general counsel for an aerospace contractor, and as a senior attorney for one of the world’s largest companies. We know your clients and the services you provide. | We know what a trust attorney does – he trusts other attorneys, right? |
| Pricing | Our initial pricing is low, and our total cost pricing (initial cost plus expected ongoing fees) is extremely low, as we have no ongoing license fees or multi-year contracts. As you can easily make most website changes yourself, you don’t have to pay us every time a small change is needed. | Our motto is “Bill ‘till It Hurts”. We first bill you for building the website. Then we bill you hundreds (or thousands) of dollars per month. Forever. Hey – you ought to think about billing clients in perpetuity for pleadings, contracts, and legal memoranda – it’s a great revenue stream. |
| Images & Messages | We use professional images and create unique, customized messages that resonate with clients. We don’t use the typical law firm symbols – these don’t resonate with prospective clients. | We have lots of great pictures of courtrooms, gavels, law books, scales of justice, and marble columns. We believe that originality requires the use of these items. |
| Add Articles, Add/Modify Attorney Profile Pages, Practice Area Pages, & Other Pages | All of our websites come with a Content Management System (CMS), so you can make changes on your own when you want. No extra costs! | You tell us what you want done and we’ll tell you when we can do it. Oh and by the way, we will charge you for it. |
| Add Slide-Shows & Other Media | Yes. | We build it, you pay for it. |
| Content Management System (CMS) | Yes - Make the changes yourself. | Some of our websites do, and some of our websites don’t. But don’t forget, there is an added cost. |
| Ongoing License Fees | None. | Of Course! That’s how we make money. |
| Built-in Blog Using World’s Leading Blog System | Yes. | Yes - But it’s going to cost you. |
| Long-Term Contract | None. | Yes – Typically 2 years (we want to keep you locked in as long as we can). |
