Interactive Power for Law Firm Websites
23
Feb

To Blog or Not to Blog…

10
This is old-age question
Blogging is an easy way to keep clients up-to-date on trends and changes to the law, and to feature your expertise in a specific area of law.  Additionally, blogging affords an opportunity to communicate to current and prospective clients in an informal manner.  By demonstrating your ability to speak clearly to clients in language they can understand, you’ll alleviate potential communication concerns.

Because search engines (such as Google), favor websites that add fresh content in their ranking algorithm, blogging can also help lead to higher search engine rankings for your website.   However, before starting a blog, you should commit to a schedule for adding entries.  We recommend adding at least 2 entries a month (one every other week).  Adhering to a schedule will ensure active communication with clients; while sporadic postings could be viewed negatively (raising questions as to why the blog was abandoned).  By following an active blogging schedule, you can turn your blog into an effective marketing tool.

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